Music
Music for Advertising
Creative Innovation 2016 - Campaign Video
The composition for the campaign video was based on celebrating our evolving world, and encouraging creativity in different areas of society (business, environment, education, etc..). Repetitive piano, joyful strings and colourful bells. As a story: foundations/challenges = slower tempo; creating new ideas, like rising buildings = faster tempo.
Key: Db Major
Apple TV - The Future of Television
Key: C Major
The theme of the Apple TV commercial jingle is based on “Feel Like At Home”. Perception of convenience and enjoyment. Focusing on the coloured tiles (SMPTE channel bars) suggesting Apple TV can be a replacement to traditional tv. Country-style music like on a relaxing, sunny day at home. Simple key. Bells synchronised to the coloured tiles and clicking buttons.
Cadbury Dairy Milk and Oreo – Two Best Friends
Combined the styles of country, pop, and ballad together. Country - inspired by When She Loved Me (Toy Story 2); Pop - Memorable/Catchy melody; Ballad - Emotional, yet further strengthen the bond between the two product characters. Melody and dynamics: Soft at the beginning with just the piano (like ice flakes bells), lonely but hopeful. Doing fun activities together, more instruments, and increasing dynamics and tempo. Orchestra reference to Sydney Opera House. Emotional ending, with just the piano.
Key: D Major